Direct marketing continues to be one of the most effective forms of promoting your business, product or service. In reality, there are many forms of direct marketing campaign including mail shots, call centre calling, and email marketing. If you use any of these forms of promotion then you need to ensure that the marketing data you use is relevant, up to date, and beneficial to your business otherwise you will not be enjoying the level of success your marketing could achieve. Marketing Data Marketing data does come in a variety of formats depending on its source, its members, and...